In 2023, I worked with Dr. Joe Fazio, DDS, a Prosthodontics expert in Cascade, Michigan (my hometown), to craft a logo for his new practice — Cascade Family & Implant Dentistry. Steering well clear of any sort of tooth logo, I crafted a cascading C letterform for the main identity. I provided primary and secondary color palettes and paired them with a classic san-serif to round out his new brand. The result is an elevated modern mark unlike any of the local competitors (many of which share Cascade in their name).

Freelance Creative Direction/Design