Tuyyo

Product UI, Branding, & Design System

Product UI, Branding, & Design System

Tuyyo is a global money transfer app from BBVA serving the $73 billion remittance market between the United States and Latin America. As Lead Art Director at 17seconds, I defined the product UI, built the component design system and brand guidelines, and led the creation of in-app micro-animations and an animated go-to-market video.

Our research showed that remittances are not only financial transactions but also powerful expressions of love. Drawing from this insight, we positioned Tuyyo as a way to strengthen connections across borders, expressed through the tagline “Send a Little Love.”

Project team:

Tim Carpenter, Art Director/Designer

Bruce Randall, Managing Director
Sanjay Shamdasani, Managing Director
Greg Morantz, Strategist & Experience Director
Li Li, Designer
Ed Nepomuceno, Senior UX Designer

Creative Director/Designer

San Francisco, CA

Creative Director/Designer

San Francisco, CA

Creative Director/Designer

San Francisco, CA